![\"outkast\"](\"https:\/\/www.bomanijones.com\/wp-content\/uploads\/outkast.jpg\")
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I always thought that Outkast would eventually reunite after they broke up in 2007. This wasn\u2019t the case of Melo and AI in Denver trading off going 1 on 1 at defenders. This was more Steve Nash and Dirk – they not only complimented each other, with Big Boi the point guard general and Andre 3000 the genre shifting 3 point shooting alien, they appreciated the differences in what the other brought to the table. But Coachella, unlike the NBA, is the place where real life fairy tales happen (Nash and Dirk can headline Coachella next year, I suppose, running pick and rolls and shooting 3\u2019s on the main stage).<\/p>\n
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I\u2019ve never been to Coachella. And as I approach 30, one of my life goals is to shower every day (aka I ain\u2019t built for music festivals). While I won\u2019t attend Coachella, I will watch the live YouTube stream, and I will live-tweet the event. After all, this is the same Coachella that gave us one of the legendary nights on Twitter with Hologram Pac, which ushered in the disappointing Hologram Era. I\u2019m still waiting for the Hologram Jordan vs. Kobe PPV one on one battle we were promised.<\/p>\n
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Either way, a Coachella headlining performance must consist of at least one WTF moment that trends on Twitter for the next two days, thought Outkast has been delivering those moments for the last 20 years in music and in fashion. But since it happened B.T. (before Twitter), it never happened.<\/p>\n
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Outkast and 2014 Music<\/strong><\/p>\n <\/p>\n Outkast\u2019s debut album Southernplayalisticadillacmuzi <\/p>\n It\u2019s an obvious statement, but today\u2019s music landscape is barely in the same solar system as compared to 1994. In 1994, Bigge went 4x platinum with Ready to Die<\/em>. Warren G, Bone Thugs-N-Harmony, and the Beastie Boys combined for 7x platinum. Outside of hip hop, Green Day\u2019s Dookie<\/em> and Hootie & the Blowfish\u2019s Cracked Rear View<\/em> went diamond (That\u2019s the equivalent of like 100,000,000,000 twitter mentions). Compare that to the highest selling album of 2013, the 20\/20 Experience<\/em>, which sold 2.4 million copies.<\/p>\n <\/p>\n And where does Outkast\u2019s fit in the current hip hop scene? They never exhibited the art angst of Kanye West, nor the high art aspirations of Jay-Z. Andre 3000 might be the most fashionable person in music, but how many times did he use clothing brands to symbolize his status? This is an era where the marketing<\/a> of an album has a longer shelf life than the album itself, and album leaks (and tweeting about it) are part of the listener experience. And in between, we download mixtapes. And watch hours and hours<\/a> of Netflix. Culture, and the way we consume it, changes every year, and sometimes even faster than that. But 20 years ago?<\/p>\n <\/p>\n