Watching the NCAA’s. Saw a commercial for the Chevy Silverado that made fun of the Ford F-150’s “man step.” Really, that’s all the commercial did. There was a comparison between the step and the Silverado’s warranty, which isn’t even apples and oranges. That’s tomatoes and bowling balls.
Here’s what cracked me up — shouldn’t these American car makers have some solidarity right now? I mean, dag, y’all were all begging for money not too long ago. Now you’re trying to take each other out?
No no no. You know how the milk people do commercials just for milk? Got milk?
That’s what they need to be doing for these cars. Ain’t no time for beef. It is not time for “Takeover.” It’s time for “We’re All In The Same Gang.” They need a truce, man.
“Cars. They’re still cool.”
That would work, don’t you think?
8 Comments
by Chrichelle
As usual, you’re right. The biggest issue before all of the Big Three is the American brand image. They should collectively invest in restoring faith in American cars. I want to say that a consortium of grocery brands are running ads to that effect right now to counteract the gains of store brands.
by Bill Harrison
True, true. They should all be geared toward “what the public wants”. Howie Long could be showing big-A vehicles that will carry a family while towing a boat, next to a sedan that gets 40 mpg on a hot day with the AC on. The vehicles my friends and family all recently bought where Big Three, no pickups. Come to think of it, I did hear an Auto Dealers Assoc. add during the game.
by RHH
Both commercials here:
[http://www.spiread.com/blog/2009/01/11/chevy-silverados-man-step-ad-turns-fords-new-feature-on-its-head]
yeah, good stuff.
by J-Full
The Coke zero ones crack me up too.
http://www.youtube.com/watch?v=_UzU7sQFZKo
by nikki indigo
when i saw that commercial i was like “wait…he’s a punk for using a man step? what does that make an industry that begged for the government to bail it out cuz it didn’t have the foresight to recognize an investment in gas guzzling bohemoth vehicles left it especially vulnerable to fluctuations in the economy?!?”
give me punk over colossally shortsighted everyday and twice on sundays.
by Kirk
Their biggest competitors are other American automakers, not Japanese. Most of the people that I know choose between Ford and Chevy or Toyota and Honda, not Ford and Honda.
Even if it did them any good to band together, all it would do is blur the distinctions that people make between the brands, ultimately costing them more in the long term than it would save in the short term.
by Jim Henley
I just think it’s funny that Howie Long has obviously “had work done” – either botox or outright cosmetic surgery AND he’s making fun of other people’s manhood.
by M.L.
while loading our tools the other day, my painter and I discussed the diminished/diminutive point of the ‘man-step’.
(we try not to hire fools) By the 5th time, i realize your point of car comp., but the guy waddling and tired, while Howie How has fresh clothes and a clean truck to drive to the bank.
-did you catch the panel of fashion designers (News ¬es 08)demanding Michelle Obama pick them, rather than li’l dude.
on a side,(heard you speak on music reviews briefly! did you ever catch FFN, Living color, the Sundays, Kravitz, at the cotton club, or masquarade,or colorbox.[shows I played on]